Another great week during IBMbigdata’s #cxo chat. This week’s topic brought up discussion around utilizing the customer’s digital footprint to enhance the customer’s experience. Much discussion.
IMS is pleased to share our point of view on a number of topics we feel are of value to our customers and prospective customers. IMS will use these Briefs to dig into a number of topics, sharing our.
Just read the following Ad Age article about the big in-store promo/partnership between Pepsi and A-B InBev (Bud). It got me wondering when we’d start seeing these types of promos in-venue. Big.
A recent article in Advertising Age reports that many expect College football to soon exceed MLB in fan popularity, driven by the it’s-about-time college football playoff system starting with the.
Disney is launching an RFID based customer wristband identifier called MyMagic+. The application of this technology allows customers to easily access the park, pay for items, receive reminders, and.
IMS is pleased to share selective food, beverage, and retail merchandise data from the 2012 MiLB AAA Championship Game hosted by the Durham Bulls. All data was generated by The STADIS© Data.
Pinterest, the massively successful social site focused on sharing one’s interests through visual mediums, has finally announced the availability of business accounts. While similar to personal.
During a recent Twitter #cxo chat, an interesting discussion came up about “ownership” of big data. Most talked about having goals and objectives lead big data implementations. If this were the case,.
IMS, working with a longtime customer, implemented an integrated multi-system retail solution for the NFL’s “Big Three” events that ran from Saturday, January 24, 2015, through Monday, February 2,.