--- title: When Will Big Brand In-Store Promos Move In-Venue? | IMS description: Just read the following Ad Age article about the big in-store promo/partnership between Pepsi and A-B InBev (Bud). It got me wondering when we’d start seeing these types of promos in-venue. Big Brands say they are looking for ways to enhance the fan experience while creating more omni-channel promotions. Why isn’t this happening? Perhaps it’s... --- [![IMS_Logo-1](https://7523164.fs1.hubspotusercontent-na1.net/hubfs/7523164/IMS_Logo-1.png)](https://www.ims-pos.com/) - [Home](https://www.ims-pos.com/) - [Products](https://www.ims-pos.com/products/) - [Retail Pro](https://www.ims-pos.com/products/retail-pro/) - [Retail Pro Prism](https://www.ims-pos.com/products/retail-pro-prism/) - [Retail Pro Decisions](https://www.ims-pos.com/products/retail-pro-decisions/) - [eMobile POS](https://www.ims-pos.com/products/emobile-pos/) - [IMS Complete Venue](https://www.ims-pos.com/services/ims-complete-venue/) - [STADIS](https://www.ims-pos.com/stadis-system/) - [STADIS iNTEGRATE](https://www.ims-pos.com/stadis-integrate/) - [STADIS Rewards](https://www.ims-pos.com/stadis-rewards/) - [STADIS iNTELLIGENCE](https://www.ims-pos.com/stadis-intelligence/) - [eCommerce Products](https://www.ims-pos.com/e-commerce/) - [Cloud Hosting](https://www.ims-pos.com/products/cloud-hosting/) - [Secure Payments](https://www.ims-pos.com/products/tsys/) - [Smart Inventory](https://www.ims-pos.com/products/foundry-logic/) - [Services](https://www.ims-pos.com/services/) - [Services & Support](https://www.ims-pos.com/services-support/) - [Application & Integration Development](https://www.ims-pos.com/services/apps-and-integrations/) - [IT Management](https://www.ims-pos.com/services/it-management/) - [Digital Marketing](https://www.ims-pos.com/services/digital-marketing/) - [Retail Pro Planning](https://www.ims-pos.com/services/planning-forecasting/) - [SAP Business One](https://www.ims-pos.com/services/sap-business-one-erp-integration/) - [eCommerce Services](https://www.ims-pos.com/e-commerce/) - [Resources](https://www.ims-pos.com/resources/) - [Training & Education](https://www.ims-pos.com/training-and-education/) - [Webinars](https://www.ims-pos.com/webinars/) - [Articles](https://blog.ims-pos.com/) - [About Us](https://www.ims-pos.com/about-us/) - [Contact Us](https://www.ims-pos.com/contact-us/) - [Contact Information](https://www.ims-pos.com/contact-us/) - [Support Portal](https://connect.ims-pos.com/v4_6_release/services/system_io/customerportal/portal.html?company=ims&locale=en#LoginPagePlace:LOGOUT) - Request a Demo [Uncategorized](https://blog.ims-pos.com/tag/uncategorized) # When Will Big Brand In-Store Promos Move In-Venue? - Posted On: June 28, 2017 Just read the following [Ad Age article about the big in-store promo/partnership between Pepsi and A-B InBev](http://adage.com/article/news/pepsico-a-b-inbev-strengthen-ties-joint-store-marketing-program/239105/) (Bud). It got me wondering when we’d start seeing these types of promos in-venue. Big Brands say they are looking for ways to enhance the fan experience while creating more omnichannel promotions. Why isn’t this happening? Perhaps it’s the perception baggage of old technology’s inability to create item-specific promotions? Or perhaps it's old technology’s inability to track each promo item sold, in real-time, back to the fan? Not sure, but those technology hurdles have been eliminated with [The STADIS© Advanced Promotions Platform](https://www.ims-pos.com/stadis-system/). The STADIS© Advanced Promotions Platform lets the fan, team, concessionaire, sponsor, or loyalty system add hard-dollar and item level value onto any fan ID. Mix and match, use one or all. Leverage the open flexibility of STADIS© for new and more personal fan engagement. Brands, isn’t it time to start taking your in-store sports promos to the place where it’s happening – in-venue? 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