---
title: POV – Why You Need An In-Venue Engagement Platform | IMS
description: As deeper and more relevant Fan-Customer Engagement becomes necessary to drive incremental revenue and affinity, many are looking to existing in-venue silo systems, or one-off, unproven tactics to help with those efforts.  IMS believes the only real way to create meaningful in-venue engagement, revenue and affinity is to think “cross-system” and “platform vs. product”...
---

[IMS News & Updates | POS News & Updates](https://blog.ims-pos.com)

# [POV – Why You Need An In-Venue Engagement Platform | IMS](https://blog.ims-pos.com/pov-why-you-need-an-in-venue-engagement-platform)

 Written by [IMS](https://blog.ims-pos.com/author/ims) | Jun 28, 2017 6:42:49 PM

As deeper and more relevant Fan-Customer Engagement becomes necessary to drive incremental revenue and affinity, many are looking to existing in-venue silo systems or one-off, unproven tactics to help with those efforts.

IMS believes the only real way to create meaningful in-venue engagement, revenue and affinity is to think “cross-system” and “platform vs. product”.

The following POV Brief shows a cross-System matrix comparison of cross-system engagement benefits to in-venue systems, including our STADIS Engagement Platform, detailing the benefits and why certain systems deliver on specific benefits-or not.

Please read, download, share and contact IMS at 1-800-882-0627 to discuss how we can help you with your in-venue engagement and revenue generation.

[View full post](https://blog.ims-pos.com/pov-why-you-need-an-in-venue-engagement-platform)

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