---
title: NFL and the Stadium Experience | IMS
description: "Just a quick thought on today’s comments by NFL commissioner Roger Goodell as reported by Gregg Rosenthal on NFL.com . Rosenthal highlights Goodell’s comments as follows: The focus at the NFL Spring Meeting was clear: It was on the stadiums. We knew Super Bowl L and LI were awarded to San Francisco and Houston, respectively, in large part..."
---

[IMS News & Updates | POS News & Updates](https://blog.ims-pos.com)

# [NFL and the Stadium Experience | IMS](https://blog.ims-pos.com/nfl-and-the-stadium-experience)

 Written by [IMS](https://blog.ims-pos.com/author/ims) | Jun 28, 2017 5:57:29 PM

Just a quick thought on [today’s comments by NFL commissioner Roger Goodell as reported by Gregg Rosenthal on NFL.com](http://www.nfl.com/news/story/0ap1000000205177/article/league-focuses-on-stadium-experience-at-nfl-spring-meeting?campaign=Twitter_atl_rosenthal). Rosenthal highlights Goodell’s comments as follows:

- The focus at the NFL Spring Meeting was clear: It was on the stadiums. We knew [Super Bowl](http://www.nfl.com/superbowl/47) L and LI [were awarded to San Francisco and Houston, respectively](http://www.nfl.com/news/story/0ap1000000205086/article/san-francisco-awarded-super-bowl-l-houston-lands-li), in large part because of their new stadiums, but the conversation went beyond that.
- “We spent a great deal of time on the stadium experience,” Goodell told reporters Tuesday.
- The league also approved a multi-year [agreement with Microsoft](http://www.nfl.com/news/story/0ap1000000205083/article/nfl-xbox-to-enhance-interactive-television-viewing-of-games) in an effort to enhance the game for teams and fans. The league approved the [Atlanta Falcons](http://www.nfl.com/teams/atlantafalcons/profile?team=ATL)‘ new stadium and renovations for the [Philadelphia Eagles](http://www.nfl.com/teams/philadelphiaeagles/profile?team=PHI) and [Carolina Panthers](http://www.nfl.com/teams/carolinapanthers/profile?team=CAR)‘ homes. Goodell wants to “solve the wi-fi” problem around the league.
- Stadiums that are not state-of-the-art, like Miami’s Sun Life Stadium, are being left behind.
- “I did have a few owners who expressed to me privately that the condition of the stadium was an important factor,” Goodell said in reference to South Florida’s failed [Super Bowl](http://www.nfl.com/superbowl/47) bids.

What else are teams doing to enhance the in-venue experience, for all fans? I’m hearing nothing about data and data integration. Until they provide [customer intimacy ](http://alphatest.website/2017/06/28/the-building-blocks-of-customer-intimacy/)through surprise and delight, in real-time, the fan’s value proposition will continue to be compromised.

And competition from the couch will continue to become a bigger issue.

[View full post](https://blog.ims-pos.com/nfl-and-the-stadium-experience)

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