---
title: What Sports Can Learn From Sears and Eddie Lampert | IMS
description: After reading the extensive Bloomberg Business Week article on Sears failing strategy, At Sears, Eddie Lampert’s Warring Divisions Model Adds to the Troubles , even though it focuses on heavy data use, one simple thought comes to mind, “Where’s the customer in this strategy?” Separate P&Ls, zero collaboration, no focus nor understanding of the customer...
---

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# [What Sports Can Learn From Sears and Eddie Lampert | IMS](https://blog.ims-pos.com/what-sports-can-learn-from-sears-and-eddie-lampert)

 Written by [IMS](https://blog.ims-pos.com/author/ims) | Jun 28, 2017 6:26:59 PM

After reading the extensive Bloomberg Business Week article on Sears failing strategy, [At Sears, Eddie Lampert’s Warring Divisions Model Adds to the Troubles](http://www.businessweek.com/articles/2013-07-11/at-sears-eddie-lamperts-warring-divisions-model-adds-to-the-troubles#p1), even though it focuses on heavy data use, one simple thought comes to mind, “Where’s the customer in this strategy?” Separate P&Ls, zero collaboration, no focus nor understanding of the customer experience and journey, all contribute to falling sales and asset valuations.

For us, the lesson is clear. It’s not a question of data use, it’s a question of the strategy driving that data use. Data is only as good as how it’s analyzed and put into action. Teams must focus on the [complete customer experience](https://blog.ims-pos.com/ims-point-of-view-pov-briefs/). That experience starts in-venue with understanding how fans interact and make purchases related to that experience. That means looking at the “bundled” experience and knowing what fans prefer in their “bundle”.

[View full post](https://blog.ims-pos.com/what-sports-can-learn-from-sears-and-eddie-lampert)

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