What can sports learn from one of the largest retailers in the country? We believe the current J.C. Penney challenges can be quite instructive.
Another great week during IBMbigdata’s #cxo chat. This week’s topic brought up discussion around utilizing the customer’s digital footprint to enhance the customer’s experience. Much discussion.
Just read the following Ad Age article about the big in-store promo/partnership between Pepsi and A-B InBev (Bud). It got me wondering when we’d start seeing these types of promos in-venue. Big.
I just read through the Strategyn September newsletter, and it reminded me of the “jobs to be done” approach to innovation espoused by Strategyn, as well as Clayton Christensen. It got me thinking.