Pinterest, the massively successful social site focused on sharing one’s interests through visual mediums, has finally announced the availability of business accounts. While similar to personal accounts, set-up is easier and new Terms of Service now authorize commercial use.
Pinterest allows Brands to engage and share with customers through visual “scrap-boards” and storytelling. Retailers have been early adopters in their use of Pinterest as a successful referral source and engagement medium. IMS encourages all of our retail customers to explore the opportunities that Pinterest provides for distinguishing your brand in the marketplace, and determining if this social site can help you meet your objectives.